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Committed to the defence of cork

"Being involved more than anyone else in the defence of cork, we cannot turn away from the problem of its use.
Work undertaken in the industrial area has been significant but such progress, from which producer countries
derive the value of their cork estates, also requires research undertaken in laboratories where all potential
applications of cork are being explored. We must decide to collaborate with them for the development of cork;
we must avoid pseudo-success which often obscures the cork horizon; finally, we must prepare ourselves to
undertake intense publicity about the advantages of cork products with the comforting certainty of contributing
to the developing of our own resource, and at the same time provide an invaluable service to humanity."
Joaquim Vieira Natividade, 1938, O que é a cortiça, Boletim Cortiça, n.º1.
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